Marketing Portfolio

STASIS Instagram Posts:

At STASIS, I collaborated with the creative team to plan, curate, and art direct Instagram content. I developed posting schedules, guided creative execution, and ensured each piece reflected the brand’s aesthetic and messaging.

STASIS META Ads:

I independently conceptualized, scripted, produced, and edited a series of Meta ads that successfully drove conversions, increased sales, and elevated brand awareness for STASIS. Working across ideation and execution, I developed ad concepts tailored to resonate with stimulant users, blending emotional storytelling with science-backed messaging. Each campaign was designed to perform across multiple formats — from short-form videos to carousel creatives — ensuring both strong click-through rates and lasting brand recognition. By handling creative direction, scripting, editing, and optimization myself, I delivered ads that not only achieved measurable sales growth but also built trust and loyalty among our target audience.

Xing Fu Tang Reels:

I grew Xing Fu Tang’s Instagram presence by producing Reels that garnered over 9 million views in just 4 months, consistently maintaining virality across multiple uploads. Handling the full creative process myself — from videography, editing, and ideation to scheduling and posting strategy — I developed a content approach that blended trend-awareness with brand storytelling. By leveraging platform-native editing styles and an optimized posting cadence, I was able to keep engagement high and repeatedly tap into viral reach. This hands-on, end-to-end execution not only amplified brand visibility but also built a strong, engaged audience community around the content.
Link to Instagram: https://www.instagram.com/xingfutang_ny/reels/?hl=en